On the evening of June 24th, China Central Television's large-scale cultural program, "China in Intangible Cultural Heritage: Hunan," aired on CCTV-1 at 8:00 PM. As the hosts and guests moved through the city's long landscape, Hunan's intangible cultural heritage projects were presented to the audience. These included traditional silver jewelry forging techniques (Chenzhou silver jewelry forging techniques), Jiahe wedding songs, and Qifengdu fish powder making techniques. These "Chenzhou elements," part of this intangible cultural heritage treasure, resonated enthusiastically with the city's cadres and the general public.

      "A piece of silver is hammered thousands of times, and a piece of silver jewelry contains the ingenuity of craftsmanship." Li Qunzhe, the inheritor of Yongxing's traditional gold and silver jewelry making skills and deputy director of Hunan Fuyin New Energy Technology Co., Ltd., feels very proud to see the silver jewelry forging skills of Chenzhou appear on CCTV. He said that as an intangible cultural heritage inheritor, he will rely on his own and his company's advantages in the intangible cultural industry of "silver jewelry forging skills". Focusing on the Second Hunan Tourism Development Conference, he will continue to make efforts in "intangible cultural heritage + tourism", "intangible cultural heritage + training", "intangible cultural heritage + cultural communication", "intangible cultural heritage + e-commerce" and other aspects, and use multiple platforms to publicize and display intangible cultural heritage, and make the silver jewelry forging skills a characteristic brand of Chenzhou's intangible cultural heritage, and contribute the strength of inheritors to the silver jewelry forging skills, a cultural carrier that has been passed down for thousands of years.

      In addition to the intangible cultural heritage inheritors who are closely related to the intangible cultural heritage skills, the city’s party and government agencies, business chambers of commerce, and community colleges are also paying attention to this intangible cultural heritage "feast".

       "Only a city with culture can be said to have its own soul. The Chenzhou intangible cultural heritage projects displayed in the program fully reflect the cultural heritage of Chenzhou, which makes me feel extremely proud. At the same time, our city's intangible cultural heritage projects such as Jiahe Banjia Song and Qifengdu Fish Powder Making Skills have been broadcast on CCTV, allowing more people to see Chenzhou, understand Chenzhou, and better understand Chenzhou culture!" Chen Jinxiong, deputy director of the Population, Resources and Environment Committee of the Municipal CPPCC, hopes that through the influence of the program, he can effectively promote the inheritance, protection and development of Chenzhou's intangible cultural heritage.

     "China in Intangible Cultural Heritage: Hunan', filmed in Chenzhou, takes everyone closer to Hunan's intangible cultural heritage and fully demonstrates the historical heritage, craftsmanship, oriental aesthetics, national charm and Chinese wisdom of Chinese culture." Deng Yinxing, director of the Letters and Visits Section of the Municipal People's Congress Standing Committee Office, said that for intangible cultural heritage, protection and inheritance are eternal themes. As people's congress workers, we must effectively improve our awareness of the importance of doing a good job in protecting intangible cultural heritage, closely rely on Chenzhou's rich red resources and profound historical and cultural resources, strengthen excavation and sorting, increase protection efforts, inherit the essence, maintain integrity and innovation, and contribute the people's congress's strength to promoting the high-quality development of Chenzhou's cultural and tourism industry.

      "The wonderful intangible cultural heritage performances and the ingenious intangible cultural heritage products have opened my eyes! We young entrepreneurs should learn the indomitable spirit of cultural heritage inheritance from the intangible cultural heritage people in our innovation and entrepreneurship, and do every little thing to the extreme, and we will surely reap success." After watching "China's Hunan in Intangible Cultural Heritage", Yang Zhiwei, executive director of the Municipal Youth Entrepreneurs Chamber of Commerce and chairman of Chenzhou Twelve Seals Catering Management Co., Ltd., was very excited.

       Dr. Lei Yunqian of the School of Literature and Journalism at Xiangnan University stated that as a university faculty member and member of the Chenzhou Regional Culture Research Institute, she has been exploring how to integrate the preservation of intangible cultural heritage with university education. The film vividly showcases the intangible cultural heritage of Chenwai folk opera, such as Xiangkun and Jiahe Banjia Ge. It also showcases the craftsmanship of Qifengdu fish powder and silver jewelry forging through storytelling. This film aims to enhance university students' interest in and understanding of traditional culture, and stimulate the inheritance and innovative development of local intangible cultural heritage.

         "After watching 'Intangible Cultural Heritage of China: Hunan', I was deeply attracted by Hunan's intangible cultural heritage. Any intangible cultural heritage skill requires repeated practice and accumulation over time to achieve excellence. Our Arts and Crafts Department shoulders the important task of inheriting and promoting Chenzhou's gemstone culture. We will be respectful and vigorously promote the spirit of labor and craftsmanship, train our students to become inheritors of Chenzhou's gemstone culture, and add luster to Chenzhou's intangible cultural heritage," said Zhang Qiaoyuan, a professional teacher in the Arts and Crafts Department of Chenzhou Polytechnic.

       "Intangible Cultural Heritage of China: Hunan' was recorded right here on our doorstep, and now we're all thrilled to be officially airing," said Chen Yaling, Party Secretary and Residential Committee Director of Jinqiao Community, Xiameiqiao Subdistrict. Chenzhou boasts a long history and rich heritage, reflecting its unique local culture. Whether it's the Qifengdu fish powder and Jiahe Daogang wine, or the forging and casting techniques of "Nirvana in Fire," or the Hunan Kunqu Opera, a "Masterpiece of the Oral Intangible Heritage of Humanity," the people of Chenzhou are diligently carrying on these traditions and making them shine, which makes us feel deeply proud.